Tuesday, January 14, 2014
5 TIPS ON SUCCESSFULLY RELEASING A MIXTAPE
1. Choose a DJ When starting out, especially if it’s your first mixtape, choose a DJ who is on the come-up as well and who truly believes in your music. Or you can go the latest route used by emerging Atlanta hip-hop artist, Rich Homie Quan, and host your own mixtape. 2. Find a Studio Find a studio that you are comfortable recording in, and once you have blocked time, make sure that you come prepared. Write your rhymes at home and be ready to go when you arrive to the studio. 3. Mix Have your mixtape cleaned up and mixed by a professional engineer who knows what he is doing. Make sure that the sound is clear and crisp and that the sound levels are balanced throughout your mixtape. 4. Hire a Graphic Artist When hiring a graphic artist for your mixtape cover, you need to make sure they understand your music and brand and that they can bring your ideas to life or that they can bring forth their own creative cover ideas that will represent you and your mixtape effectively. So, with that being said, here are three tips to consider when hiring a mixtape cover graphic artist: Versatility: When selecting a graphic artist, make sure that they are versatile, creative, and have a range of design skills, because you want someone who can convey your individuality and the themes and messages of your music, not someone who has a one-size-fits-all approach to designing mixtape covers. Track Record: Request to see work they’ve done in the past. Additionally, when you’re hiring for services, such as PR, marketing, or website design, check track records as well. Professionalism: I know that the hip-hop industry can be a little casual, but business is business. Make sure you have a timeline for the work and ask that the graphic artist is being consistent with you and communicating effectively with you throughout the process. 5. Use Social Media to Gear Up for Your Mixtape Release Engage: Follow other hip-hop artists, both up-and-coming and established, who have similar fan bases and followers. Additionally, follow DJs and other hip-hop influencers, such as hip-hop editors, bloggers, etc. Keep track of who’s mentioning you. Get Fans to Promote for You: Constantly engage with your fans and include them on your journey. For example, you can ask fans for feedback regarding the title of your mixtape, which track to promote, mixtape cover art, etc. Join their conversations; don’t just always flood them with links pertaining to your music. Plan: Plan a content strategy so you do not get distracted from the bottom line.
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