Wednesday, October 21, 2015
TRAVEL: UBER LAUNCHES NEW AD CAMPAIGN AIMED AT CHICAGO AIRPORT PICK UPS
Uber launched a new TV and radio advertising campaign that aims to convince Chicagoans (more specifically the City Council) to allow the ride sharing service to pick up riders at the city's airports. The campaign is far and away the hardest shot Uber has taken at Chicago's taxi companies, which have protested and lobbied Uber's expansion in the city. The ads are being released a week before the City Council is scheduled to vote on whether to approve uberX pickups at Chicago's airports—a move that would net the city an additional $20 million in annual revenue, according to a press release from the company.