Russell Simmons, Steve Rifkind, and flim and TV producer Brian Robbins have joined forces with Universal Music Group to launch a new label called All Def Music. The men have serious industry credentials: Simmons co-founded Def Jam Records, and Rifkind founded and chaired Loud Records, and is the founder, current chairman, and CEO of SRC Records.
(link below)
http://www.vladtv.com/blog/171026/russell-simmons-steve-rifkind-launch-new-record-label/
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