Inside a command center at a Chicago marketing agency, a small team of social media experts hunkers down to monitor online chatter about President Barack Obama's health care law, answer questions on Facebook from discouraged consumers and post information and advice on Twitter. They are holding down the fort for a $33 million ad campaign planned for Get Covered Illinois, the new health insurance marketplace that's a cornerstone of the law, also known as "Obamacare," in what is arguably the biggest social media campaign rolled out by the state of Illinois.
(link below)
http://www.huffingtonpost.com/2013/10/18/get-covered-illinois-soci_n_4124046.html?utm_hp_ref=chicago
Saturday, October 19, 2013
STATE AGENCY TAKES TO SOCIAL MEDIA ABOUT HEALTHCARE
Inside a command center at a Chicago marketing agency, a small team of social media experts hunkers down to monitor online chatter about President Barack Obama's health care law, answer questions on Facebook from discouraged consumers and post information and advice on Twitter. They are holding down the fort for a $33 million ad campaign planned for Get Covered Illinois, the new health insurance marketplace that's a cornerstone of the law, also known as "Obamacare," in what is arguably the biggest social media campaign rolled out by the state of Illinois.
(link below)
http://www.huffingtonpost.com/2013/10/18/get-covered-illinois-soci_n_4124046.html?utm_hp_ref=chicago
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