A month-long build-your-own burger test recently ended at a McDonald's restaurant in southwest suburban Romeoville. A similar test, where customers use an iPad to select toppings, is underway in Laguna Niguel, Calif., according to the Orange County Register. Those burgers cost $5.79 (a buck more for bacon), about a dollar more than what a Big Mac costs in downtown Chicago, making it the most expensive item on the menu. While Oak Brook-based McDonald's said it's too early to tell whether the DIY idea would be replicated at any other restaurants, the company does want to learn if customers are open to the idea that's already a hit at competitors such as Five Guys of Lorton, Va., and Chicago-based Epic Burger.
(link below)
http://chicagoist.com/2013/11/23/mcdonalds_really_tempting_fate_with.php
Sunday, November 24, 2013
McDONALD'S TRYING OUT BUILD YOUR OWN BURGER
Crain's Chicago Business reported recently that McDonald's, the Oakbrook, IL., based fast food behemoth, is testing out a build-your-own burger option in certain markets. No word on when the "pay our employees a living wage" market test will begin.
A month-long build-your-own burger test recently ended at a McDonald's restaurant in southwest suburban Romeoville. A similar test, where customers use an iPad to select toppings, is underway in Laguna Niguel, Calif., according to the Orange County Register. Those burgers cost $5.79 (a buck more for bacon), about a dollar more than what a Big Mac costs in downtown Chicago, making it the most expensive item on the menu. While Oak Brook-based McDonald's said it's too early to tell whether the DIY idea would be replicated at any other restaurants, the company does want to learn if customers are open to the idea that's already a hit at competitors such as Five Guys of Lorton, Va., and Chicago-based Epic Burger.
(link below)
http://chicagoist.com/2013/11/23/mcdonalds_really_tempting_fate_with.php
A month-long build-your-own burger test recently ended at a McDonald's restaurant in southwest suburban Romeoville. A similar test, where customers use an iPad to select toppings, is underway in Laguna Niguel, Calif., according to the Orange County Register. Those burgers cost $5.79 (a buck more for bacon), about a dollar more than what a Big Mac costs in downtown Chicago, making it the most expensive item on the menu. While Oak Brook-based McDonald's said it's too early to tell whether the DIY idea would be replicated at any other restaurants, the company does want to learn if customers are open to the idea that's already a hit at competitors such as Five Guys of Lorton, Va., and Chicago-based Epic Burger.
(link below)
http://chicagoist.com/2013/11/23/mcdonalds_really_tempting_fate_with.php
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