Monday, July 29, 2013

TOP 25 GREATEST HIP HOP A&R'S OF ALL TIME

What the hell is “A&R” anyway? It’s actually an old-timey music business term meaning “Artists & Repertoire,” a relic of a time when artists didn’t write their own material and their “record men” at the label had to pair them with songs and session musicians. In the hip-hop context, the “Artists” part means finding and signing talent to a label; The “Repertoire” part means not only corralling producers and beats, but working with the act on musical and lyrical direction. Some A&R people excel at one of these aspects in particular. You can have great talent scouts who don’t give much input on the finished product; and you have in-house A&R specialists who may not have signed the act but give crucial and timely artistic direction in the creation of an album. This list skews a bit towards the former.
(link below)
http://www.complex.com/music/2013/02/the-25-greatest-hip-hop-ars-ever/

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